I encourage every Wildomar resident in stepping out on June 7th and decide the fate of our city parks. As most of us are aware and for those who just received the news, Wildomar parks are at jeopardy in closing. The City Council has proposed a property tax increase of $28.00 per year per resident in order to cover the cost of maintaining and managing our parks. Despite of the additional cost each family in Wildomar will have to incur, the question at stake is...Can Wildomar afford not to maintain their parks? Undoubtedly, a majority of our residents would rather differ the cost and avoid dishing out an additional sum of money of their hard-earned-paychecks in order to cover the cost of maintaining public property. Respectively, I am confident there are scores of unheard residents who in all essence, question why are residents incurring the cost and secondly, are there other alternatives in seeking funding for our parks?
In hindsight, there are multiple positive and regretfully, negative outcomes that will potentially affect every Wildomar resident. Foremost, lets' identify the positive attributes:
- Young Wildomar residents, primarily households with young siblings will have a community park whereby parents could safely and conveniently bring their loved ones to spend quality time in multiple social activities such as: Sports, Playground activity, Parent gatherings, while their children are safely playing nearby, Family picnics...and the list goes on...
- Organized Sports: As most residents are aware, the City of Wildomar has an organized football league called Wildomar Pop Warner. Although the City does not sponsor the league, this particular organization is operated by volunteers, funded by family members and business sponsorships. In addition this organization serves as a catalyst to our community and family members alike. If we as a community vote against funding and maintaining our parks, where would these young-ones assemble and organize? In a different city? Perhaps Lake Elsinore, Murrieta, Menifee or Temecula? Whatever happened to assembling and organizing in Wildomar? Our town...our hometown.
- Our parks gives us a reason to identify and resemble. Our parks resemble us...Wildomar residents. It's a place for us to gather, to socialize, to reminisce of the "yesteryear's", past and current events, a place to just...past quality time with our neighbors and loved ones.
Inevitably, lets' identify the negative attributes associated with the proposed yearly tax increase:
- Unwanted monetary cost: Lets' face it...times are hard for most of us and an additional cost in order to maintain public property is not in our priority list of things to do for this year! Families are dealing with an ever increasing cost of fuel just to commute from location "A" to location "B." It now costs $40.00 just to top off a 10 gallon tank with Regular Unleaded! The cost to feed a family of four has significantly increased within the past year and now the City of Wildomar is proposing we incur another cost just to maintain our public parks? Have we truly searched every alternative of funding? Have we considered private sponsorship?
- If the Wildomar residents vote against keeping our parks opened, then lets' consider the negative outcome.
- Criminal activities ranging from: Vandalism, Teenage Delinquency, Drug Activities, Gang Activities, A Threatened Community, whereby loved ones are no longer safe to interact within their own neighborhood...etc...
- Decreased property value: Not only would our homes suffer a decrease of value, so will our city! Remember when Marna O' Brien Park was closed? How unpleasant the sight was to our eyes? Weeds were overgrown, the landscaping was unmaintained, the parking area was closed by a series of chains. It was just an ugly sight to those who drove by Palomar Street.
- Loss of Community and Ownership: We will loose the opportunity in building our local organizations, local businesses will focus their attention to other communities and cities, whereby a better opportunity may exist. Families will commute elsewhere...to once again...other cities, in order to pass quality family time with their loved ones. Meanwhile, we loose that sense of community...that sense of knowing, that we as residents of Wildomar...have lost that opportunity of having a park of our own.
- Loss of Pride: Nevertheless, we voted in becoming an independent entity, whereby we are governed by core values, leadership, initiative and self-sustainability. Now the time has arrived, whereby our "true colors" are revealed and our tenacity tested. We as a community, are we willing to do whatever it takes to stand on our own? Or, are we ready to merely raise the "white flag"... surrender and announce our inability to stand as one?
- Residents who don't use our parks: The question is asked...what about those Wildomar residents who don't use the parks? Why should they have to pay that additional cost? Perhaps many of us could answer the question with a question. Why am I paying into Social Security taxes and I haven't enjoyed or reaped the benefits of its' usefulness. At one time or the other, every resident has reaped the benefits of others who have either sacrificed or paved the way of receiving a certain liberty or enjoyment. So, I ask...why should those mentioned residents have to pay unwillingly a tax increase if they're not reaping any benefit from having a local park? The answer would be...because it benefits are next generation of families and young ones in our community. But remember...has the City Council explored every possible alternative of funding our public parks?
In closing and as every reader might know...I am for keeping our parks opened. I don't necessarily agree that residents should incur the cost via tax increase, but I will gladly accept the proposal if the City Council can confidently and earnestly disclose they explored every option available.
March 2011
3 Simple Marketing Strategies For Your Small Business Explained
If you're in business for yourself then sooner or later you're going to be asking yourself the following questions:
How do I get more customers? How can I get my customers to spend more money with me? How can I get better quality of leads without breaking the bank account? Is there a better way of targeting my advertising so that I win much more than I lose?
Below are three strategies to attracting more business and making more money:
Strategy #1. - You Must Understand The Lifetime Value Of Your Clients
Every business owner needs to fully understand the life time value of their customers.
This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer.
The following example will explain why it's important to know this number: Let's pretend you own a book store. If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).
Think of how much money you're missing out on if you were thinking of only one transaction?
Let's take a look at another example: John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!
By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he'll make it up on average over the lifetime of the customer.
Strategy #2. - Build Up Your Customer List
Always collect their names, emails, and other contact information from your customers.
How will you stay in contact with your customers if you don't collect your information? And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!
And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers' purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.
Don't you remember getting them? And when you received these catalogs you would find a comfortable place to relax with pen in hand checking off or earmarking the items you would later order. This enabled these companies to make more money from their customers.
Another way to get your customers to give you their contact information is by having a monthly drawing in which a prize will be given. It will amaze you how many names you could collect by doing this.
Let's say you own a restaurant, you can offer a free dessert to everyone who drops their business card into a fish bowl. It's not impossible to collect over 1000 names over the course of a month. How much will a dessert cost? $2 - $3, if that much. If all business owners were to implement this marketing strategy alone, they would be protecting their businesses in the face of stiff competition. They could send out snail mail to their customers with special offers on slow nights and watch them come flocking in.
This can also be done with emails and faxes. You want to generate more business? No problem. Send out a special promotion.
Strategy #3. - Develop A Strong Relationship With Your Prospects And Clients
If you want to generate new business that you can keep for a lifetime then you'd better make it a number one priority to keep in touch with your customers. The reason you'd want to do this is so that you can remain at the top of mind with your clients. When they're ready to buy, you're the one they'll think of first.
It's not unusual to hear cases in which a business will send out newsletters to their customers for years before they buy. You want to position yourself in such a way that when they're ready to buy -- you'll get the sale.
The lesson here: keep communicating and following up with your customers until they're ready to place an order with you.
About the Author: Yves Marie Danie Baptiste is an expert in small business marketing. To learn how to increase profits in your small business, visit: http://tinyurl.com/5nkul3.
August 2008
Strategies: Join a group, grow your business
By Rhonda Abrams
Are you sitting there alone in your office, wondering how to grow your business? Well, there's one piece of advice I offer virtually every entrepreneur: join an organization. You can build a company faster, eaiser, and more successfully if you're part of a group serviing your industry, community, or local entrepreneurs.
Since I began my business, I've participated in many groups-entrepreneurs' organizations, industry associations, women's business groups, local chambers of commerce, and more. i've never sat down and figured out how much I've spent on memberships, meetings, and meals, but I'm sure it adds up to quite a sum. And I can say, without a doubt, it's been worth every penny.
After all, it was at referrals group that I first learned how to give an "elevator pitch" (the short description of my services). That's also where I found many of my clilents during my early years in business. In fact, it was through someone at an entrepreneurs' group that I made the connection that led to my first book contract. And that changed by my life!
Entreprenuers are even mor fortunate now than I was back then. There are many more resources to help you launch your business, learn your industry and make important contacts than when I was starting my company.
What will you get out of joining an organization?
Community: Working alone or in a small business, it's easy to feel isolated. Joining orgainzations helps you become part of a larger business world, whether it's being part of an industry or part of your local entrepreneurial comminity.
Connections: If you're looking for the name of an attorney or graphic artist, trying to find a supplier, or just need advice onhow to handle a problem or price your services, you'll find people who can refer you to these sources based on their own experience.
Education: Many groups, especially entrepreneur and industry associations, provide valuable information and training. They can help you stay on top of current trends and sharpen your skills.
Friends: You can meet people who become your personal friends, regardless of any business connection or benefit.
New Business: Of course, it's ideal if you get clients or fererrals as a result of joining an organization. But I should warn you, if that's your only goal, you're likely to drop out fairly quickly.
If you want to get the most out of an organization, don't just go to one or two meetings; attend regularly, volunteer, serve on a committee. That's how pople will get to know you and how you'll make the best contacts.
Every community has its' share of organizations. Some types of groups you can join:
Entrepreneurs' Groups: In large and midsize citeis, you're likely to find many organizations bringing entrepreneurs together-whether it's a formal entrepreneurs' association or informal get-togethers.
Industry Associations: With more than 37,000 industry and professional associations in the United States, it's likely there's a local chapter of your industry association in your community.
Group-Specific Entrepreneur Associations: You'll find business organizations aimed at women, minorities, religious groups, gays, youth, immigrants, and more.
Civic Organizations: In some communities, you'll find organizations dedicated to civic or world affairs, politics, social causes. In virtually every town, you're certain to find service groups as Rotary International, Kiwanis, Lions Clubs
Check the following to find out if there's a group that's right for you in your town:
Business section and/or website of your local newspaper for calender of meetings/events of entrepreneur groups.
Community calendar of your local newspaper for upcoming meetings of civic organizations.
Small Business Development Centers for a list of local entrepreneur groups. (Click here to find a contact for an SBDC office in your state. http://www.asbdc-us.org/) Websites of trade associations. You can find a list of many associations at my website or find an appropriate industry association by doing an online search. Just put in the industry name and the word "association." Websites of civic organizations. Check an Internet directory, such as Yahoo's directory of community organizations, or the site of the specific group.
Rhonda Abrams is president of The Planning Shop, publisher of books for entrepreneurs. Their newest is Finding an Angel Investor In A Day. Register for Rohnda's free business planning newsletter at www.PlanningShop.com. For an index of her columns, click here. Copyright Rhonda Abrams 2008.
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August 2008
HOW VALUABLE IS YOUR TIME?
Then allow me to introduce a much needed service for Southern Californians!
It's called "Onsite Oil Changes" brought to you...by Mobile Oil Change Services. This particular service is catered to those working individuals who would rather be home...than waiting for their vehicle to be serviced.
Or rather yet...this particular service is catered to those...who would rather find better use of their time...perhaps...spending it with their loved ones...or taking a stroll down the beach...or just getting simple chores done around the home. So...basically speaking...Mobile Oil Change Services was created to service the working mom...the working dad...the working professional...that doesn't see any value in the long waiting room scenario...at the big name brand shops in town.
Let's face it...I know I've fallen victim to these prolonged waits in my lifetime...just name the shop...and we could relate and share battle stories! Our communities are growing...the average American works over 9.5 hours per day...we find ourselves spending less quality time in doing the things we enjoy and spending more time in the things we’ve rather not do...like waiting for your oil change!
So...this is how Mobile Oil Change Services was established! Our customer philosophy is simple:
- We provide Southern Californians' with a great service...for a great price!
- We provide customized scheduled appointments
- We come to your doorstep or establishment
- We provide services...without breaking your pocket book
- If you're not happy with our services...we'll make it right...or the service is FREE!
We're constantly looking for new customers to try our product...and as an incentive...we're offering a FREE Exterior Auto Detail, for new customers who purchase an Onsite Oil Change!
We'll love to hear your comments...what's your thoughts of having an Onsite Oil Change at your doorstep or worksite?
May 2008
Jeff Padilla is the owner of Mobile Oil Change Services in Wildomar, California. The only residential mobile vehicular maintenance service business in the Temecula Valley.